Creative Brief

The purpose of this questionnaire is to collect as much key information about the project as possible to get a thorough understanding of the project and its context. This information will help define the criteria for providing an original and successful solution.

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Client details and the point of contact for the duration of the project.

A short paragraph about the project or the client, who they are and what they do. This serves to get a good idea of who you are designing for and to get a perspective on the industry sector and the context. 

What and why: a brief statement of what exactly the design is going to be, what the design is going to be used for and why the project is being done.

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